Social Media Tips for Lash and Brow Technicians

In today's digital age, social media is a crucial tool for Lash and Brow Technicians to showcase their skills, attract clients, and build a strong brand presence. With the right strategies, you can turn your social media profiles into powerful marketing platforms. Here are some essential tips to help you maximise your social media impact and build a loyal client base.

InLei® brow lamination results

1. Choose the Right Platforms


Instagram is a visual platform, making it ideal for Lash and Brow Technicians. Use it to showcase before-and-after photos, client testimonials, and behind-the-scenes content. You can also use all the features including photos, videos, reels and stories to reach many potential followers and clients.


Facebook offers diverse content options, including photos, videos, and long-form posts. Utilise Facebook groups and pages to engage with your local community or other beauticians to share and learn tips and tricks. Facebook is also considered to have a slightly older user-base so make sure to consider your target audience before selecting your platform.


TikTok’s short video format is perfect for quick tutorials if you want to be an educator, client transformations or interactions, and fun, engaging content that can go viral.


Pinterest is great for sharing your portfolio. Create boards for different styles and techniques to inspire potential clients.

2. Create High-Quality Visual Content

Photography Tips

The truth is… if your photo quality is poor, then your content will never succeed. It’s crucial to invest in a good smartphone and lighting equipment. We recommend Glamcor LED Lights for the best salon and content lighting on the market. It kills two birds with one stone! You can also use a hand-held LED Light as an addition or on its own. High-quality images can make a significant difference in how your work is perceived.

Consistent Branding

Use consistent filters, colours, and fonts to create a cohesive look across your social media profiles. This helps in establishing a recognisable brand and also helps you to look more professional.

Engaging Videos

Don’t neglect videos! Videos are prioritised on a lot of social media platforms, so make sure to share clips of your process, tips for maintaining lashes and brows, and client testimonials. Videos are highly engaging and can significantly increase your reach.



3. Optimise Your Profiles

Bio and Contact Information

Ensure your bio clearly states who you are, what services you offer, and how potential clients can contact you. This is also the best place to include a link to your booking site or website. Make sure booking an appointment or contacting you is super easy, as this helps with the customer journey and avoids a client giving up and going elsewhere!

Highlight Stories

Use Instagram’s highlight stories to showcase your best work, client testimonials, and any promotions or offers. This is often the first thing your clients will look at, and it’s a great place to put your best foot forward!

4. Leverage Hashtags and Keywords

Relevant Hashtags

As mentioned above, use industry-specific hashtags like #LashTechnician, #BrowSpecialist, and #LashLifts or whatever it is you specialise in. Research trending hashtags to stay current and increase visibility.


Always tag your location to attract local clients. This trick is so often overlooked and is especially useful for Lash and Brow technicians who rely on local clientele.

5. Engage with Your Audience

Respond to Comments and Messages

Engage with your followers by responding to comments and messages promptly. This builds a community and fosters client loyalty, as well as feeding into the algorithm and pushing your posts to have a wider reach.


Partner with other beauty professionals or influencers to expand your reach, this can be a great way to utilise your Facebook profile and content. Collaborations can be a fantastic way to introduce your services to a wider audience, and you are networking and building relationships in the process.

User-Generated Content

Encourage clients to share their experiences on social media and tag your profile. Share their posts on your stories to show appreciation and build social proof. You can also offer a free or discounted treatment to micro-influencers in return for them posting their experience and results. People trust people!

7. Run Promotions and Contests

Special Offers

Run exclusive promotions for your social media followers. Limited-time offers can create urgency and drive bookings, especially if new clients have been on the fence about scheduling an appointment. 


Host contests where followers can win free or discounted services. Contests increase engagement and attract new followers. You can also do this as a collaboration with other beauty professionals to offer a package which will also increase your reach and engagement.

8. Utilise Analytics

Track Performance

As complicated as it may seem at times, analytics are invaluable. Use analytics tools provided by social media platforms to track the performance of your posts. Understanding what works and what doesn’t can help you refine your strategy.

Adjust Your Strategy

Based on your analytics, don’t be afraid to adjust your content strategy to focus on what resonates most with your audience. Experiment with different types of content and posting times. This can seem difficult at first but you will quickly understand the trends and peak times your client base operates in.

10. Stay Updated with Trends

Follow Industry Leaders

Stay updated with the latest trends by following industry leaders and influencers. This helps you keep your content relevant and trendy and makes sure you don’t fall behind in a very fast-paced industry.

Experiment with New Features

Social media platforms constantly update their features. Stay up to date on what’s new and experiment with new tools that are introduced to stay ahead of the competition.

Lash Technician on Instagram

Building a strong social media presence takes time and effort, but it can significantly boost your business as a Lash and Brow technician. By creating high-quality content, engaging with your audience, and leveraging the right tools and strategies, you can attract more clients and establish yourself as an expert in your field. Stay consistent, keep learning, and watch your online presence grow!