ABOUT US
InLei® products were born, developed, and made in Italy, a country that is famous for its love of art and beauty, quality, and innovation. Inspired by the existing treatments in the hair, eyelash, and eyebrow industry, the founders of InLei® wanted to develop a product that would enhance the eyelashes and eyebrows without the damage that is commonly associated with these enhancements. Through extensive research of raw materials and chemical reactions, InLei® was able to create a formula that would not damage but would instead nourish and thicken the appearance of the hair.
Working side-by-side with the best chemists in Italy, InLei® has meticulously developed the safest and most stable range of products, becoming the first company in the world to offer products that are proven to increase the thickness of the hair. InLei® commits itself to be the frontrunner in the lash and brow industry, priding itself on ongoing research and development to create systems that give beauticians guaranteed results every time.
2015 Birth of the name “InLei®” together with the idea of manufacturing in Italy.
2017 Satisfying results after the efficacy test of the Lash Filler line: it is the first product in the world to scientifically prove the thickening of the lashes.
2019 InLei® brand has been officially recognized and represented in more than 25 countries around the world.
2020 Birth of the Brow Bomber (eyebrow lamination). InLei® has established itself as a brand for the brow artist industry.
PAST
It all started with a simple idea, an idea that seemed just like a madness to get rid of, but it persisted until it became real.' InLei® was born in 2015 from the idea of two young and enterprising minds. Tatiana and Sergio Shcherbyna, the founders, know very well what it means to join forces in a common project! They have significant experience not only as business partners but also as a couple. They are husband and wife from the young age of 18. The strong ability to predict long-term market needs was the winning lever for Sergio and Tatiana. In 2017, they transformed the small individual business into a solid company that established a colossal brand: InLei® Made in Italy Excellence.
PRESENT
Choosing to produce in Italy has been a strategic decision that ensures both quality and excellence. This choice also facilitates quick and reliable delivery times. The InLei® brand stands as a symbol of both high quality and dependability, with the goal of making the products a reliable and consistent choice for professionals. InLei® has pioneered a new form of collaboration, bridging the gap between researchers and Lash/Brow Technicians. This partnership unites two fields that previously seemed distant, with a shared objective of understanding and addressing the specific needs of the market while pushing the boundaries of what's possible.
InLei® is passionately dedicated to the research and development of innovative chemical formulations, placing a strong emphasis on using high-quality raw materials to maintain the superior standard of the products. Every customer is significant to InLei®, and it aims to satisfy every need and point to the highest commercial standards with a guarantee of outstanding results. InLei® operates in an environment marked by serenity, harmony, and a high level of collaboration among its team members. This atmosphere is fundamental to their ability to produce quality results. Every stage of InLei®'s process, from the selection of raw materials to the final packaging of orders, is under constant scrutiny to ensure the highest standards. The company currently oversees the management and distribution of its InLei® products in more than 25 countries around the world, with demand continuously on the rise. InLei® is proud to have transformed what was once a small niche market into a fully independent and thriving sector.
FUTURE
InLei® embodies a blend of passion, innovation, research, teamwork, perseverance, support, and a vision for the future. The key to success isn't about excelling in everything; it's about mastering one thing. And in the realm of eyelashes and eyebrows, InLei® is exceptionally outstanding! This success story began with a simple idea, proving that sometimes, that's all it takes to make a significant impact. Imagine your greatest desire with your eyes closed, then open them and take the steps to turn that dream into reality!
